ShopAtHome.com Coupons App

The Challenge

Consumers want to save money when shopping, even if they weren’t shopping online or at home. Being presented with relevant deals while in proximity of a physical store became less novel and more expectation. Our Shopat"homies" still wanted more ways to save. Our team collaborated to create a new angle to entertain, charm, and delight our users, while still handing over savings our users couldn't get enough of. We decided to make a mini-game within the app that would reward users with a currency system, "ShopGold" which could be used to acquire gift cards to various retailers.

The Process

Working in Agile cycles of two-week sprints, our team would frequently meet to whiteboard new ideas and agree on upcoming features. Leading the design effort entailed translating messy sketches to high fidelity user flows and providing styling specs to the developers to guide implementation. After generating the required assets needed for IOS and Android’s required dpi resolutions, I would check in assets to XCode and Git Tower for the developers. Each workflow and UI layout was created with the utmost attention to design specs to satisfy native design patterns for iOS and Android’s respective requirements.

Translating Analysis to Design

The gift card dispenser concept was built on the premise that shoppers are loyal to brands they are familiar with, and would be excited by brand recognition. Communicating brand in a visual way was a big part of what would draw people in, so I used giftcard imagery with prominent logos.

Delivery and Outcome

High fidelity workflows and CSS specs gave the developers a clear understanding of how to implement the design. Ensuring graphic assets were provided upfront eliminated ambiguity and streamlined development. The mini game and gift card dispencer we devised in the coupons app created a buzz that had many happy shoppers mining extra rewards - not to mention, a 15% increase in engagement over a six week period.